The Jugaad problem

Innovation in India has always been about overcoming constraints. And it has led to several success stories and accolades. Some have called this 'jugaad' - a word that is apt for the situation but has slightly negative connotations. Jugaad, generally, gives an impression of side-stepping the problem or finding additional resources - in a clever manner - to achieve one's goals. The problem with jugaad is that, often, it does not address the underlying issue (or constraint) that led to the problem in the first place. So, there's no guarantee that the problem will not recur. Or create new problems in its wake. But, in the short term, there's action and it appears all's well.

Two incidents prompted me to lament on Twitter today that India's becoming a jugaad nation, in a negative sense. The first one is my pet peeve of traffic in Mumbai.

Twice in three days, I experienced the same situation. We were driving on one of the 'highways' that connect various parts of Mumbai. For some unknown reason, we saw traffic jammed up ahead. Vehicles were turning around; some crossed over to the opposite side and were trying to move forward. Most others drove straight back towards the previous intersection - to find an alternative route. I told my driver to stay put and figure out what was happening but we were in a sea of vehicles wanting to go in the opposite direction. So, we joined them and after a lot of maneuvering and honking and scrapping, found a service road. This road was also jammed by now. Thirty minutes later we joined the highway, perhaps a hundred metres ahead of the original jam. The traffic appeared to be flowing smoothly. Whatever had caused the initial problem had sorted itself out. It was just impatience on the part of some drivers and the consequent jugaad of finding some short-cuts that created new traffic jams elsewhere. In a strange coincidence, almost the same incident played out twice this week.

The second 'incident' was really a few discussions that I've had recently, online and offline about the lack of capacity creation in India. Demand growth is dramatic; competitive intensity is increasing. The focus is on serving the demand but this is (often) not accompanied by investments in developing talent, creating systems and empowering people. Every time we hear a horror story of poor customer service - usually from the biggest brands, in telecom, banking, media or retail, we wonder what's causing this? And can this growth be sustained without investing for the long term (at the cost of short term profits / returns)?

Maybe I am low on confidence about the India story (not the opportunity, mind you) after all that's happening around. If I am unduly worried, let me know and boost my confidence. :-) If not, still, we must keep the faith as SamK reminded me and work at this problem resolutely.

You cannot treat a fracture with lots of Band-Aids, but you cannot become a doctor overnight either.
3 responses
Nice post on Jugaad..

I think as glamorous as it has been made out to be, it usually deviates attention from the larger endemic problems at hand..when you have some influence or can solve the actual problem - Jugaad is just a means of subverting attention from the real problem..
Had an experience regarding this today in the organization I work with and was thinking about some of the things you wrote about coincidentally..You know your processes have failed when you have to use Jugaad to find a solution to a very simple issue..or as you said ‘how do you use band aid to patch up a fracture’..We need to decide which side we are on – instant gratification or long term stability..
The ingenuity of one who has no control over the larger problem but finds a solution to continue and progress needs to be applauded but what I am against is people who have control over the problem, try to take the easy way out and label it as Jugaad or Innovation for that matter...

Scout: I liked the way you put it... those who have control to make changes should not opt for the 'jugaad' way out. Thanks for your comment.
Good post. Interesting that you have discussed a traffic chaos scenario... that's my favorite example as well.

I often think that the crazy traffic is but a microcosm of the overall society...the overall country. If only we had a bit more discipline, many of these ‘secondary traffic jams’(as you point out) can be avoided.